Building dreams with Mattel – TVC 2010

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January 31, 2011 jeremycarreon Leave a comment Go to comments

Nice job by Firedrill to target mothers here.

Well positioned prime time on CH10.

I’m not quite sure whether Barbie motivates young girls to build dreams for the future but I admire the strategy.

Now we wait for the Ken version… “When I grow up, I want to be a Chelsea boy with a waxed chest and pumped up biceps”

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