Un-freaking-believably JAWSOME!!

A friend of mine showed me this today and I can’t believe I’ve yet to come across this TVC.

I love the creative execution of this. I’m finding a lot of convenience goods are promoted to be gender-specific as is the case here and energy drinks (but I personally know girls that are nuts over Maxibon).

From a communications perspective, I’m sure this hits every appeal and objective in their strategy.

Perhaps the Australian beer industry is a benchmark for appealing to the average bloke leading into the ‘genderfication’ of other consumer goods.

Unsure whether this strikes any possibility of conversion to sales but I’m sold. JAWSOME!