Un-freaking-believably JAWSOME!!
A friend of mine showed me this today and I can’t believe I’ve yet to come across this TVC.
I love the creative execution of this. I’m finding a lot of convenience goods are promoted to be gender-specific as is the case here and energy drinks (but I personally know girls that are nuts over Maxibon).
From a communications perspective, I’m sure this hits every appeal and objective in their strategy.
Perhaps the Australian beer industry is a benchmark for appealing to the average bloke leading into the ‘genderfication’ of other consumer goods.
Unsure whether this strikes any possibility of conversion to sales but I’m sold. JAWSOME!

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