Home > Uncategorized > Un-freaking-believably JAWSOME!!

Un-freaking-believably JAWSOME!!

A friend of mine showed me this today and I can’t believe I’ve yet to come across this TVC.

I love the creative execution of this. I’m finding a lot of convenience goods are promoted to be gender-specific as is the case here and energy drinks (but I personally know girls that are nuts over Maxibon).

From a communications perspective, I’m sure this hits every appeal and objective in their strategy.

Perhaps the Australian beer industry is a benchmark for appealing to the average bloke leading into the ‘genderfication’ of other consumer goods.

Unsure whether this strikes any possibility of conversion to sales but I’m sold. JAWSOME!

Categories: Uncategorized
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.